Robert Feasley
narrative · systems · ai tooling
Robert Feasley
Work
Cash App
Cash App Green
Apple
Play-by-Play
Tempo
Readiness Score
Runway
App concept
Resume
Download ↓Built with Claude · Codex · Vercel
Language is the interface.
I design systems that shape how products communicate.
Led narrative and product language for a new banking benefits program centered on the Cash App Card and direct deposit.
Narrative systems
Product language
Financial experience
+6.2M active customers since launch
22% program growth year over year
#1 on trending on X
Designed language for real-time play-by-play features that highlight scoring drives and key moments.
Live sports
Fan experience
Real-time systems
Highlighted by TechCrunch following launch
Improved play-by-play experience for live sports fans
Designed the conversational voice and readiness scoring system for Tempo's AI strength coach.
Conversational AI
Voice design
Behavior change
+36% member workouts
TIME Best Inventions of the Year
A smarter way to manage the mess of getting hired. Runway connects to email and calendar, tracks every conversation, and keeps you focused on the next right move across every role in play.
Designed in figma
Planned with claude
Built with codex
Managed in xcode