Robert Feasley
narrative · systems · ai tooling
Built with Claude · Cursor · Vercel
Roles blur, taste doesn't.
I work across design, language, and emerging tools to help products understand and guide people.
Led narrative and product language for a new banking benefits program centered on the Cash App Card and direct deposit.
+1M Primary Banking Actives in a single month
22% year-over-year growth in PBAs
Primary Banking users generate nearly 10× the gross profit of peer-to-peer users
Designed language for real-time play-by-play features that highlight scoring drives and key moments.
Highlighted by TechCrunch following launch
Improved play-by-play experience for live sports fans
Designed the conversational voice and readiness scoring system for Tempo's AI strength coach.
+36% member workouts
TIME Best Inventions of the Year